{"id":2129,"date":"2019-05-31T00:21:12","date_gmt":"2019-05-31T00:21:12","guid":{"rendered":"https:\/\/blog.localadventures.travel\/?p=2129"},"modified":"2019-05-31T15:40:52","modified_gmt":"2019-05-31T15:40:52","slug":"tours-and-activities-the-new-opportunity-for-tourism-in-latam","status":"publish","type":"post","link":"https:\/\/blog.localadventures.travel\/tours-and-activities-the-new-opportunity-for-tourism-in-latam\/","title":{"rendered":"Tours and activities, the new opportunity for tourism in LATAM"},"content":{"rendered":"\n<p><strong>Trade and tourism are key factors in the economic growth of Latin American countries. In emerging economies, the growth in tourism is constantly higher than in developed economies<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"683\" src="\&quot;https:\/\/blog.localadventures.travel\/wp-content\/uploads\/2019\/05\/LA_PER_A7R3_T1_ZAM08204-1024x683.jpg\&quot;" alt=\"\" class=\"wp-image-2139\" srcset=\"https:\/\/blog.localadventures.travel\/wp-content\/uploads\/2019\/05\/LA_PER_A7R3_T1_ZAM08204-1024x683.jpg 1024w, https:\ \ blog.localadventures.travel\ wp-content\ uploads\ 2019\ 05\ LA_PER_A7R3_T1_ZAM08204-300x200.jpg 300w, https:\ \ blog.localadventures.travel\ wp-content\ uploads\ 2019\ 05\ LA_PER_A7R3_T1_ZAM08204-768x512.jpg 768w, https:\ \ blog.localadventures.travel\ wp-content\ uploads\ 2019\ 05\ LA_PER_A7R3_T1_ZAM08204-270x180.jpg 270w, https:\ \ blog.localadventures.travel\ wp-content\ uploads\ 2019\ 05\ LA_PER_A7R3_T1_ZAM08204-770x515.jpg 770w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \ /><figcaption>Salkantay way to Machu Picchu, photo credit Benjamin Soto<\/figcaption><\/figure><\/div>\n\n\n\n<p><a href="\&quot;https:\/\/skift.com\/2018\/04\/24\/why-everybody-now-wants-a-piece-of-the-tours-and-activities-sector\/\&quot;">A survey by Skift<\/a> shows that <strong>67% of affluent travelers would rather spend their money on activities than on a nicer hotel<\/strong>.  Three-quarters of high-income travelers have participated in at least one organized tour or activity. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The growth in the experience industry.<\/h4>\n\n\n\n<p>Trips must be exciting proposals and travelers are betting on out of the path experiences. It&#8217;s estimated that the<strong> tours and activities industry represents <\/strong><a href="\&quot;https:\/\/skift.com\/2018\/04\/24\/why-everybody-now-wants-a-piece-of-the-tours-and-activities-sector\/\&quot;"><strong>~$ 180 billion dollars<\/strong><\/a><strong> <\/strong>and continues to grow.<\/p>\n\n\n\n<p>Proof of the above are the investments in startups in this sector: In 2018 alone, $ 677M USD was made in transactions. The most important was <a href="\&quot;https:\/\/asia.nikkei.com\/Business\/Business-deals\/New-investors-make-Hong-Kong-travel-site-Klook-a-unicorn\&quot;">Klook with $ 200M<\/a> and the<a href="\&quot;https:\/\/skift.com\/2018\/04\/19\/booking-holdings-buys-activities-distribution-startup-fareharbor\/\&quot;"> acquisition of Fareharbor for + $ 300M<\/a>. <\/p>\n\n\n\n<p>2019 started strong, Softbank leading rounds in<a href="\&quot;https:\/\/www.businesstimes.com.sg\/garage\/travel-booking-startup-klook-bags-us225m-in-series-d-funds\&quot;"> Klook<\/a> and <a href="\&quot;https:\/\/www.cnbc.com\/2019\/05\/16\/getyourguide-raises-484-million-in-funding-round-led-by-softbank.html\&quot;">GetYourGuide<\/a> for a<strong> total of $ 709M USD.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Growth opportunities in LATAM.<\/h4>\n\n\n\n<p>In LATAM, most people travel within their country, due to lack of knowledge, education, different language, and less monetary resources. However, this is changing. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"919\" src="\&quot;https:\/\/blog.localadventures.travel\/wp-content\/uploads\/2019\/05\/58594694_2222072121346692_7489672075091640320_n-1024x919.jpg\&quot;" alt=\"\" class=\"wp-image-2144\" srcset=\"https:\/\/blog.localadventures.travel\/wp-content\/uploads\/2019\/05\/58594694_2222072121346692_7489672075091640320_n-1024x919.jpg 1024w, https:\ \ blog.localadventures.travel\ wp-content\ uploads\ 2019\ 05\ 58594694_2222072121346692_7489672075091640320_n-300x269.jpg 300w, https:\ \ blog.localadventures.travel\ wp-content\ uploads\ 2019\ 05\ 58594694_2222072121346692_7489672075091640320_n-768x689.jpg 768w, https:\ \ blog.localadventures.travel\ wp-content\ uploads\ 2019\ 05\ 58594694_2222072121346692_7489672075091640320_n.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \ /><\/figure><\/div>\n\n\n\n<p>The largest percentage of the population (Millenials) are having disposable income that are spending on travel. <a href="\&quot;https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/01\/02\/nownership-no-problem-an-updated-look-at-why-millennials-value-experiences-over-owning-things\/#2b7eb90b522f\&quot;"><strong>74% of them prefer to spend it on experience<\/strong><\/a><strong>s <\/strong>than products. <\/p>\n\n\n\n<p>Also, <strong>traveling internationally is becoming easier and cheaper<\/strong>. This because of the fall of the price of flights due to more airports, technology, and greater competition. In lodging, there are new alternatives that the typical hotels. <\/p>\n\n\n\n<p>All these factors together have contributed to the average young person in Latin America, be able to travel internationally.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How are we taking advantage of this opportunity?<\/h4>\n\n\n\n<p><strong>At <\/strong><a href="\&quot;https:\/\/localadventures.mx\/\&quot;"><strong>LocalAdventures<\/strong><\/a><strong> we solve everything<\/strong> a LATAM client needs to visit a remote part of the world, connecting them with international experience guides in +11 countries. <\/p>\n\n\n\n<p>From the <a href="\&quot;https:\/\/b.localadventures.mx\/experience\/Patagonia-Chile\/El-trek-mas-bello-del-mundo-b4ac\/\&quot;">Chilean Patagonia<\/a> to the <a href="\&quot;https:\/\/b.localadventures.mx\/experience\/isla-baltra-ecuador\/magia-isla-isabela-galapagos-40f4f71\/\&quot;">Galapagos Islands<\/a>, more than 4,000 people have taken experiences with us, which has allowed us to grow 4x since 2016. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"682\" src="\&quot;https:\/\/blog.localadventures.travel\/wp-content\/uploads\/2019\/05\/28-1024x682.jpeg\&quot;" alt=\"\" class=\"wp-image-2136\" srcset=\"https:\/\/blog.localadventures.travel\/wp-content\/uploads\/2019\/05\/28-1024x682.jpeg 1024w, https:\ \ blog.localadventures.travel\ wp-content\ uploads\ 2019\ 05\ 28-300x200.jpeg 300w, https:\ \ blog.localadventures.travel\ wp-content\ uploads\ 2019\ 05\ 28-768x512.jpeg 768w, https:\ \ blog.localadventures.travel\ wp-content\ uploads\ 2019\ 05\ 28-270x180.jpeg 270w, https:\ \ blog.localadventures.travel\ wp-content\ uploads\ 2019\ 05\ 28-370x245.jpeg 370w, https:\ \ blog.localadventures.travel\ wp-content\ uploads\ 2019\ 05\ 28.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \ /><\/figure><\/div>\n\n\n\n<p><strong>Our next step is to add experiences in more than 32 countries<\/strong>, dominate the market in LATAM and improve the experience for travelers.<\/p>\n\n\n\n<p>It won&#8217;t be a surprise if the next 5 years we see acquisitions of companies focusing on this market in LATAM, something already happening all over the world.<\/p>\n\n\n\n<p><em>Please share your thoughts and comments about the future of this industry.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trade and tourism are key factors in the economic growth of Latin American countries. In emerging economies, the growth in tourism is constantly higher than in developed economies. A survey by Skift shows that 67% of affluent travelers would rather spend their money on activities than on a nicer hotel. Three-quarters of high-income travelers have<\/p>\n","protected":false},"author":3,"featured_media":2138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tours and activities, the new opportunity for tourism in LATAM - LocalAdventures<\/title>\n<meta name=\"description\" content=\"Travelers in LATAM taking tours around the world, are the new big opportunity in the tourism industry\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.localadventures.travel\/tours-and-activities-the-new-opportunity-for-tourism-in-latam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tours and activities, the new opportunity for tourism in LATAM - 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